Built by people who got burned by the alternative
SharpRoot exists because the way product teams process customer research hasn’t changed since sticky notes — and the costs of that are real.
The problem we kept running into
Every few months, a PM would run a batch of user interviews. They’d spend a week reading, re-reading, and tagging transcripts in a spreadsheet. They’d write up themes from memory — and inevitably, the themes would reflect what they already believed, not what customers actually said.
The PRD that came out of that process looked authoritative. It referenced “customer feedback” and “user research.” But if you traced any specific claim back to its source, the chain broke quickly. The actual words from the actual customers were buried in a folder nobody would open again.
This wasn’t a skills problem. It was a tooling problem. The tools for research synthesis were built for researchers, not for product teams trying to ship.
What we believe
Evidence should be traceable, not summarized.
When a PM writes "customers want X," the word "customers" should be a link, not a claim. Every decision that comes out of research should be linkable to the exact words of the people who informed it.
The synthesis gap is where credibility dies.
The 30–60 hours between collecting research and writing a PRD is where insights get distorted. Shortening that gap doesn’t just save time — it reduces the opportunity for the research to drift from what customers actually said.
PMs shouldn’t be data engineers.
The workflow of transcribing, tagging, theming, writing, and exporting should be automated. PMs should spend their time deciding, not formatting.
How we think about AI in this product
SharpRoot uses AI to extract, structure, and generate — but every output is anchored to a real source. We don’t generate insights and then find quotes to support them. We find the quotes first, then surface the patterns they form.
If the evidence isn’t there, the claim doesn’t appear. That’s the architecture, not just a promise.
Questions or feedback?
We read every message from product teams. If you’re using SharpRoot and have thoughts — on what’s working, what isn’t, or what’s missing — we want to hear it.